Donald Red Leonard

Donald “Red” Leonard’s


  • Honesty
  • Compassion
  • Caring
  • Dependability
  • Integrity
  • Reliability
  • Character
  • Desire to win
  • Tenacity
  • Loyalty
  • Work ethic
  • Never giving up
  • Always giving 110%

About us

In 1973, Donald “Red” Leonard founded Leonard Associates, Inc. in the basement of his Cincinnati, Ohio home. He embarked with a passion to provide his customers with high quality products and excellent customer service.

Countless hours and many sleepless nights later, Red’s hard work and principled approach to doing business began to pay off. By 1976, Leonard Associates, Inc. opened a second office in Columbus, Ohio. This expansion enabled Red to spend more time with the majors and steered the business toward even more success.

Then, in 1980 Jayme Leonard came to work for his father. Their close, personal bond blossomed into a prosperous, tight-knit professional relationship.

In October of 1987 at the PEI convention, Red suffered a massive heart attack and later passed away. Despite this untimely transition, Jayme vowed to carry forward his father’s staunch values and practices. In 1988, “Red” was added to the company name in his honor.

Since that time, Red Leonard Associates, Inc. has grown to be one of the largest manufacturer's representative agencies in North America. Today our team is proud to offer an unparalleled combination of products and services to serve our clients diverse needs.

Donald “Red” Leonard paved the way for Red Leonard Associates, Inc. not only with his passion and humble beginnings, but with his strong personal convictions. We are proud to carry these on today even as our company grows and our offerings expand.